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UX Strategist – Digital Experience & Web Operations

Ranking: 2616

Job Description

We are seeking a proactive and detail-oriented UX Strategist with strong experience in digital ecosystem management, web operations, UX optimization, and customer experience platforms.

The ideal candidate will play a key role in managing digital assets, supporting web launches, improving customer journeys, optimizing conversion strategies, and implementing AI-driven enhancements across multiple digital touchpoints.

This position requires a balance between operational excellence, UX thinking, technical coordination, data-driven decision-making, and continuous improvement.

Key Responsibilities

A. Web Ecosystem Management & Optimization

  • Manage and continuously update key website sections including:
    • Promotions
    • Insurance
    • Product pages
    • Connectivity services
    • Corporate information
    • After-sales content
  • Maintain and publish content through CMS platforms:
    • Texts
    • Images
    • Assets
    • Toolkits
  • Perform website QA reviews:
    • Content quality checks
    • Functional validation
    • Error detection
    • Responsive verification
  • Coordinate with IT, Marketing, and external providers to ensure stable releases and deployments.
  • Manage localization and updates for:
    • New product models
    • Pricing
    • Promotions
    • Accessories

B. Digital Operations & Connected Tools

Portal Management

  • Manage portal updates and localization of TME packages and maps.
  • Coordinate updates with Connectivity teams.
  • Support customer issue management from a functional perspective.

LiveChat Management

  • Maintain and optimize LiveChat systems.
  • Improve conversational flows and user interactions.
  • Generate performance and usage reports.

Qualtrics & Voice of Customer

  • Configure and activate customer surveys.
  • Analyze customer insights and reporting data.

CRO & Engagement Tools

  • Manage pop-ups and on-site engagement modules through platforms such as:
    • Zeta Global
    • Optimizely
    • AB Tasty
    • Insider
  • Execute A/B testing initiatives focused on conversion optimization.
  • Monitor and report performance metrics.

C. Web Projects & Product Launches

  • Manage launch pages for:
    • Products
    • Features
    • Connectivity services
    • Accessories
  • Coordinate with TME teams to implement technical content and toolkits.
  • Execute pre-launch QA validation including:
    • User journeys
    • CTAs
    • Responsive behavior
    • Tracking validation
    • Accessibility controls

D. Customer Service Digital Support

  • Support operational tools used by Customer Service teams.
  • Manage digital forms, integrations, and specific workflow processes.
  • Coordinate tickets and issue resolution with providers and technical teams.

Required Skills & Experience

Core Web & UX Skills

  • 3+ years of experience in digital experience, UX operations, or web management roles.
  • Strong experience with CMS platforms such as:
    • Adobe Experience Manager (AEM)
    • Similar enterprise CMS solutions
  • Knowledge of:
    • UX principles
    • Web architecture
    • Digital QA
    • Website maintenance
  • Basic HTML/CSS knowledge for CMS adjustments.
  • Experience with:
    • GA4
    • Google Tag Manager (GTM)
    • Web analytics and tracking

Tools & Platforms

  • Experience with:
    • LiveChat systems
    • Chatbots
    • Qualtrics or Voice of Customer platforms
    • CRO and A/B testing tools
    • IT ticketing/support platforms

AI & Digital Innovation Skills

  • Practical use of Generative AI tools such as:
    • ChatGPT
    • Copilot
    • Claude
  • Experience using AI for:
    • SEO-ready content generation
    • A/B testing variations
    • Automated reporting
    • Executive summaries
    • QA automation and inconsistency detection
  • Understanding of AI automation workflows and mini-agent creation.
  • Ability to optimize conversational flows using AI-driven approaches.
  • Strong CRO and data-driven mindset.

Soft Skills

  • Highly organized and detail-oriented profile.
  • Strong multitasking and project coordination abilities.
  • Proactive mindset with the ability to identify issues before escalation.
  • Clear and effective communication with internal teams and external providers.
  • Ability to prioritize in high-volume operational environments.
  • Collaborative and solution-oriented attitude.

UX Strategist – Digital Experience & Web Operations

Ranking: 2616

Job Description

We are seeking a proactive and detail-oriented UX Strategist with strong experience in digital ecosystem management, web operations, UX optimization, and customer experience platforms.

The ideal candidate will play a key role in managing digital assets, supporting web launches, improving customer journeys, optimizing conversion strategies, and implementing AI-driven enhancements across multiple digital touchpoints.

This position requires a balance between operational excellence, UX thinking, technical coordination, data-driven decision-making, and continuous improvement.

Key Responsibilities

A. Web Ecosystem Management & Optimization

  • Manage and continuously update key website sections including:
    • Promotions
    • Insurance
    • Product pages
    • Connectivity services
    • Corporate information
    • After-sales content
  • Maintain and publish content through CMS platforms:
    • Texts
    • Images
    • Assets
    • Toolkits
  • Perform website QA reviews:
    • Content quality checks
    • Functional validation
    • Error detection
    • Responsive verification
  • Coordinate with IT, Marketing, and external providers to ensure stable releases and deployments.
  • Manage localization and updates for:
    • New product models
    • Pricing
    • Promotions
    • Accessories

B. Digital Operations & Connected Tools

Portal Management

  • Manage portal updates and localization of TME packages and maps.
  • Coordinate updates with Connectivity teams.
  • Support customer issue management from a functional perspective.

LiveChat Management

  • Maintain and optimize LiveChat systems.
  • Improve conversational flows and user interactions.
  • Generate performance and usage reports.

Qualtrics & Voice of Customer

  • Configure and activate customer surveys.
  • Analyze customer insights and reporting data.

CRO & Engagement Tools

  • Manage pop-ups and on-site engagement modules through platforms such as:
    • Zeta Global
    • Optimizely
    • AB Tasty
    • Insider
  • Execute A/B testing initiatives focused on conversion optimization.
  • Monitor and report performance metrics.

C. Web Projects & Product Launches

  • Manage launch pages for:
    • Products
    • Features
    • Connectivity services
    • Accessories
  • Coordinate with TME teams to implement technical content and toolkits.
  • Execute pre-launch QA validation including:
    • User journeys
    • CTAs
    • Responsive behavior
    • Tracking validation
    • Accessibility controls

D. Customer Service Digital Support

  • Support operational tools used by Customer Service teams.
  • Manage digital forms, integrations, and specific workflow processes.
  • Coordinate tickets and issue resolution with providers and technical teams.

Required Skills & Experience

Core Web & UX Skills

  • 3+ years of experience in digital experience, UX operations, or web management roles.
  • Strong experience with CMS platforms such as:
    • Adobe Experience Manager (AEM)
    • Similar enterprise CMS solutions
  • Knowledge of:
    • UX principles
    • Web architecture
    • Digital QA
    • Website maintenance
  • Basic HTML/CSS knowledge for CMS adjustments.
  • Experience with:
    • GA4
    • Google Tag Manager (GTM)
    • Web analytics and tracking

Tools & Platforms

  • Experience with:
    • LiveChat systems
    • Chatbots
    • Qualtrics or Voice of Customer platforms
    • CRO and A/B testing tools
    • IT ticketing/support platforms

AI & Digital Innovation Skills

  • Practical use of Generative AI tools such as:
    • ChatGPT
    • Copilot
    • Claude
  • Experience using AI for:
    • SEO-ready content generation
    • A/B testing variations
    • Automated reporting
    • Executive summaries
    • QA automation and inconsistency detection
  • Understanding of AI automation workflows and mini-agent creation.
  • Ability to optimize conversational flows using AI-driven approaches.
  • Strong CRO and data-driven mindset.

Soft Skills

  • Highly organized and detail-oriented profile.
  • Strong multitasking and project coordination abilities.
  • Proactive mindset with the ability to identify issues before escalation.
  • Clear and effective communication with internal teams and external providers.
  • Ability to prioritize in high-volume operational environments.
  • Collaborative and solution-oriented attitude.

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  • Evaluador
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GFT Cliente

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Paco Romero

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claudia herrero

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Manager

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Víctor M. herrero

Evaluador

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