Key Responsibilities

Web Performance Reporting & Analysis

• Extract and analyze web performance data (visits, channels, conversion rates).

• Update and maintain databases with new data inputs.

• Detect anomalies, trends, and performance variations.

• Analyze incidents, releases, and external factors affecting performance.

• Design and build new ad-hoc reports.

Tools: Adobe Analytics, Google Analytics 4, Power BI, Content Square

Lead Trend Analysis (CRM)

• Extract customer lead data from CRM systems.

• Classify and consolidate data into historical databases.

• Detect anomalies and isolate root causes (form, product, provider).

• Ensure data consistency and lead classification accuracy.

• Monitor new tracking data introduced in web forms and ensure CRM alignment.

Tools: Dynamics 365, Excel, Power BI

Cookie Review & Compliance

• Analyze cookie scan results.

• Review categorization and clean non-compliant scripts.

• Monitor acceptance rates.

• Publish updated cookie templates.

Tools: OneTrust

Dashboard Creation & Monitoring

• Design and develop dashboards.

• Connect and manage data sources.

• Ensure data quality and consistency.

Tools: Looker, Power BI

Data Automation

• Create automated data collection flows.

Tools: Power Automate

A/B Testing & Experimentation

• Design and plan A/B experiments for the website.

• Monitor active experiments and analyze results.

• Implement new experiments and present insights to stakeholders.

• Support decision-making for feature rollouts.

Tools: Adobe Target, Adobe Analytics

Data Layer Tagging & Governance

• Design tagging guides for new components and pages.

• Evaluate implementation across website pages and forms.

• Coordinate with technical teams for tagging updates.

• Implement data layer tagging.

Tools: Google Developer Tools, Google Tag Manager

Alert Monitoring

• Create anomaly alerts for key web metrics.

• Investigate root causes when alerts are triggered.

Tools: Adobe Analytics, CRM

Segmentation & Personalization

• Create high-value web visitor segments.

• Activate segments in Adobe Experience Manager for personalized content delivery.

Tools: Adobe Analytics, Adobe Experience Manager

Required Profile

• 3+ years of experience in data analysis, web analytics, or digital performance roles.

• Strong hands-on experience with Adobe Analytics and CRM systems.

• Experience in dashboard creation and data visualization tools.

• Solid understanding of A/B testing methodologies.

• Experience with tagging strategies and data layer governance.

• Analytical mindset with strong anomaly detection and problem-solving skills.

• B2 level of English (ability to work in international environments).

• Based in Madrid and available to work onsite 3 days per week.